A growing market
- In 2012 in the US alone, 6 million patients (2% of population) suffered from chronic wounds.
- Chronic wound care costs exceed $50 billion per year (conservative estimate).
- In 2012, the global wound care management market stood at $11.7 billion.
- The projected 2021 worth of the wound care management market is $18.5 billion.
- Demographic factors such as aging, diabetes, and obesity contribute to rapid market growth.
- Key drivers include the Affordable Care Act and recent Center for Medicare and Medicaid Services
- Trauma physicians, dermatologists, plastic surgeons, and treatment centers.
- Medical device companies (potential distributors or licensees with established distribution
- Our wound patients (end users), that suffer from chronic wounds, diabetic foot ulcers, burns, or
- Insurance companies as payers in the value chain.
Problem and need
- The cost of wounds is affected by prolonged and intensified treatment, as well as prolonged
hospitalization and specialized treatment.
- Chronic wounds can lead to serious infections, gangrene, and in the worst cases amputation.
- Currently low rates of wound closure.
- Rise in prevalence of chronic wounds, has led to an increased demand for management approaches and
device platforms dedicated to wound-care.
- Actual products continue to provide only palliative treatment: Patient mobility, quality of life and
overall individual well being are not positively affected
- These issues call for a dramatic change of focus on improving the effectiveness of the wound healing
- We critically examine the total cost of treatment and patient experience over the unit cost for a
- Reduced wound management time saves significant resources, including hospital bed time, antibiotics,
diagnostics, and transfer costs.
- We create value by enabling healthcare professionals to manage variouse wound etiologies with fewer